THE DETERMINATION OF THE WEBSITE'S DESIGN
The choice of COLOUR and STYLING for a webpage is not an unimportant factor influencing a person's viewing habits. A special design type can have an indirect and subjective effect on the conscious mind of a person. If so, then it will be an immediate power upon the person's intellect.
My work can be seen as a metaphor AGAINST a BLACK and WHITE THINKING, and FOR an allegory of FREEDOM. I have consciously chosen BLACK and WHITE as basic colours for my web presence, because they form like no other colour pair a DOUBLE CONTRAST to my oil paintings.
My website's third important colour is RED, the signal colour, which transfers the CONTRAST and SYNTHESIS of a BLACK and WHITE THINKING to my virtual platform, and therefore it can be seen as a DUPLICATION of my INTENTION. DUPLICATION in the sense that on the one hand my INTENTION presents itself in my oil paintings, and on the other hand this INTENTION continues itself in the composition of my web presence.
This KIND of DUPLICATION repeats itself additionally in the background image on my webpage by a deliberatly selected FORM, i.e. within SERIAL FORM, which can remind of a similar screen sequence of format film. These repetitions again can cause an exponentiating of my INTENTION to an indefinite measure.
That SERIAL FORM can be seen on my webpage as well as in my MEZZOPAINTS:
MINIMEZZOS - DIPTYCHON
MEZZOPAINTOS - TRIPTYCHON
MEZZOPLEXOS - POLYPTYCHON